In 1993, Marcus Pruener founded CUBE while assembling bikes in a small corner of his father’s furniture factory in Germany. His passion for mountain biking combined with the rising popularity of the sport throughout Europe propelled CUBE to become a world renowned bike and e-bike brand. Today, CUBE sells bikes and e-bikes in over 60 countries worldwide.
CUBE has become a market leader in several European countries in the middle and premium mountain bike and road bike segments. The brand is available through specialist retailers in 62 countries worldwide. The current product portfolio consists of more than 300 different mountain, urban, road, cross, gravel, and touring bikes, including a full-line of e-Bikes.
At the headquarters in Waldershof, the dedicated team of engineers continuously seeks to improve materials, construction and processes. CUBE’s in-house laboratory tests every model rigorously, ensuring that they meet requirements that are well above standard thresholds. They are then put through their paces in the real world by our engineers and professional bikers to refine every aspect of each bike design. The result is an uncompromising combination of functionality, weight, stiffness and safety.
In Canada and the United States, CUBE bikes and accessories are distributed by EUCAN Distribution Inc: